What does a suit represent to you: Power? Primacy? Oppression and Patriarchy? In this Fashion Theory Journal Entry, we dive deep into the meaning of suits in modern society and what they mean to us at Franco Uomo on Santana Row.

Shopping for a new suit can be as daunting as buying a new car and prices have only become more fluid as companies target swaths of consumers on social media. Dispelling the disingenuous relationship between value and price, we break down your guide to understanding value in menswear.

COVID-19 will reshape weddings for generations to come. With 24-31k Bay Area wedding projected to be postponed causing the industry to be pushed beyond capacity in 2021, couples saying “I Do” are being forced to rethink mankind’s oldest tradition.

The show must go on! In this comprehensive report and guide, we consult with wedding industry experts to devise a plan moving forward with weddings in 2020.