Discover the Art (and the distinguishing differences) of Couture Smoking Jackets, Dinner Jackets, and Evening Jackets at Franco Uomo on Santana Row.

Franco Uomo proudly introduces the 2023 EuroFit Sport Coat Capsule Collection! Designed on Santana Row for our Silicon Valley clients, this capsule collection makes select fabrics from Loro Piana available in our production line of ready-to-wear sport coats that were previously only available in our Custom Signature line of Made-To-Measure clothing.

Franco Uomo has once again been named “Best Menswear” in Silicon Valley by Modern Luxury Silicon Valley Magazine. Congratulations to our bridal store, La Donna Bridal Atelier, for also being picked as “Best Bridal Salon.”

This month, a client approached us with a new challenge; to tailor 25 suits for some of the world’s greatest athletes in under 72 hours. The service had to be world-class, the tailoring fit for global news coverage, and the turnaround at the speed of a ball flying into goal.

A renaissance of style, creativity, and fashion has come to formal wedding wear, and it is here to stay. While our fathers lived in a time where wedding style was all about the bride and her gown, grooms are now stepping up to the plate and taking the opportunity to wear the best look of their lives. Here are three reasons (and 15 examples) of why grooms are investing in Custom Designed Italian Wedding Suits.

Discover how Franco Uomo's 2023 sport coat collection campaign, created using the AI Image Engine Midjourney, is revolutionizing fashion advertising.

Au revoir 2022, and hello 2023! As we once again transition from year to the next, we take a moment to look back and highlight the best looks and trends in Silicon Valley Custom Menswear in 2022.

After 20 years of designing wedding suits, we’ve seen it all… From bad fitting rental suits to out of this world tacky trends. Here is a list of our top 5 mistakes that we see grooms make when putting together their wedding look, and how to take the higher road.

Franco Uomo has been selected by Silicon Valley Magazine as the Best Mens Fashion Brand in Silicon Valley! Take a look behind the scenes at our cover photo shoot with Earthquakes Soccer Player Chris Wandolowski.

Our “APEX MENSWEAR” Campaign kicks off the launch of the all new FrancoUomo.com!

Photography by Paul Ferradas featuring Justin Belcher wearing Signature Loro Piana Suit by Franco Uomo at the Ameswell Hotel. Hair styling by Jaymz Marez and makeup by Elizabeth Chang.

As our wildest year yet comes to a close, we take a look back at some of our most incredible custom suits (and gowns) of 2021! From undied Loro Piana Wool to tufted snow white tuxedos, Silicon Valley’s most stylish men pulled all the stops.

What does a suit represent to you: Power? Primacy? Oppression and Patriarchy? In this Fashion Theory Journal Entry, we dive deep into the meaning of suits in modern society and what they mean to us at Franco Uomo on Santana Row.

Shopping for a new suit can be as daunting as buying a new car and prices have only become more fluid as companies target swaths of consumers on social media. Dispelling the disingenuous relationship between value and price, we break down your guide to understanding value in menswear.

COVID-19 will reshape weddings for generations to come. With 24-31k Bay Area wedding projected to be postponed causing the industry to be pushed beyond capacity in 2021, couples saying “I Do” are being forced to rethink mankind’s oldest tradition.

The show must go on! In this comprehensive report and guide, we consult with wedding industry experts to devise a plan moving forward with weddings in 2020.

Franco Uomo is proud to announce the Grand Opening of our new Custom Bridal Boutique on Santana Row: La Donna Bridal Atelier!

What is the difference between an “Italian Suit” and a “British Suit” and how do you choose between the two? The answers might not always be straightforward! Here is a guide on where to start and how your personal tailor will help you make the right decision.

Bespoke. Made-to-Measure. Full-Custom. Off-The-Rack. What does it all mean?! When looking to get your first full-custom suit, it pays to know the difference. Here is a brief explainer on where to start:

From "Little America" in Afghanistan to Santana Row

“However, everything changed in 1979 when Russia invaded Afghanistan. The Russians came in and immediately marked us as American agents because of suits and American cars and our close ties with American staff in the city. They beat and harassed us because we weren’t like them and because we wouldn’t join the Communist party.”

Every year, Santana Row hosts both the first and largest Tree Lighting Ceremony event at Santana Row Park. Thousands of people attend the event every year making it Santana Row’s biggest day of the year! In addition to the tree lighting, there are numerous dances on stage coordinated by our good friend Beverly Zeiss of Red Haute & Co, as well as many other festivities and attractions!