THE FRANCO UOMO ORIGIN STORY

From "Little America" in Afghanistan to Santana Row

“However, everything changed in 1979 when Russia invaded Afghanistan. The Russians came in and immediately marked us as American agents because of suits and American cars and our close ties with American staff in the city. They beat and harassed us because we weren’t like them and because we wouldn’t join the Communist party.”

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VIDEO: 2018 Santana Row Tree Lighting Ceremony

Every year, Santana Row hosts both the first and largest Tree Lighting Ceremony event at Santana Row Park. Thousands of people attend the event every year making it Santana Row’s biggest day of the year! In addition to the tree lighting, there are numerous dances on stage coordinated by our good friend Beverly Zeiss of Red Haute & Co, as well as many other festivities and attractions!

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VIDEO: Franco Uomo at Donald Pliner's F/W 2016 Fashion Show

On September 10th, 2016, Donald J Pliner Lead Mens Design Director Sisco Sintes visited their store on Santana Row for the Donald J Pliner F/W Fashion Show Benefitting Aryana Health Care! Their new collection of shoes were paired with fresh looks from Franco Uomo and other Bay Area brands at a red carpet fashion show hosted by Hotel Valencia Santana Row in their beautiful courtyard.

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